I'd be genuinely curious to understand what outside broadcast costs for a single match, and why it makes sense to pay sky for the right to then show it on tv, rather than get placed on a platform with wider reach be it FTA tv or directly out via youtube?
I had to sound repitious (as i have mentioned this before), but i really don't understand what the point of the National League is. Yes, i've read the Strategic plan, and it seems to suggest that the plan is for the NL to develop the market to make the league sustainable.
http://www.nzfootball.co.nz/wp-content/uploads/201...
It still strikes me that
- There is no obvious link between the senior version of the national league and improved national team outcomes, if its existance encourage pokies money being spent on 25 yr old + foreign players
- Spending money on building an audience on a distribution platform that is looking tired, has a declining customer base, and with a rocky future is not a good use of current funds, if you're trying to build a market.
- You don't build sustainability out of pokies funding, which is a form of funding base likely at the whim of government policy of the day.
I promise i will shut up about this now, especially if someone can make a coherent argument about the reasons that mandate the NL's existance.
You assume that a youtube channel would get more hits but is that definite? Would also require NZF to take a lot more financial risk in that they would need to contract a broadcaster to film and produce the content and then agree a distribution model with a distributor. Maybe in the long term that's a good idea but certainly doesn't seem as clean. Maybe also being shown on SKY is a better selling point for sponsors as opposed to distribution through youtube?
The pokie argument has been done to death but at the end of the day if you can think of a replacement source of funds I am sure NZ Football is all ears. You say it isn't sustainable but much of sport in NZ is funded through pokies and has been for many years. It's an arrangement that seems to suit most people.