I have to stand up for Doloras on this
There are marketing companies out there that created all sorts of shark campaigns - the Jerry Seinfeld/Vista adverts come immediately to mind as being horrendous and very expensive. That got past creative and went to market. Walmart had a 'Fat Girl Costumes' thing on their website and again, that got past marketing and out in to the market. #susanalbumparty is another. There are all sorts of failed campaigns out there that have flopped and have cost a crap load. Expensive marketing campaigns do not equal results but at what point do you keep throwing money at something until you realise it wont work?
There are also plenty of succesful marketing campaigns, i.e. TRUMP, Newcastle Brown Ale Super Bowl, Toyota, most of Coca-Cola's campaigns, Nike, etc.
Marketing costs money and they have tried that and its not worked. They are not bottomless pits of money because previous attempts have given enough of a fair indication that it does not work.
So the marketing they tried didn't work? Your solution is to stop all marketing because it costs money & what they tried didn't work?
Your position of you keep going until you get results is fine in theory but its not always practical.
When you hear Rob Morrison telling us that we MUST get 10,000 to home games to break even, We MUST increase our membership, we MUST get a better deal from SKY TV, we MUST appeal to the whole of NZ, you would expect the club (that is backed by a consortium of multi-millionaires) to be doing everything in their power to achieve these 'Metrics', including getting an effective & prolonged marketing campaign. I have not seen a prolonged marketing campaign for the Phoenix!
You may not have an idea about good marketing and I know I do not either (you could always ask Doloras for her insights into effective marketing?) but just because its not to our tastes, does not mean its bad. ( it's just not effective!) It just means sometimes you have a product you cannot sell. I give you Vegemites iSnack 2.0, New Coke, & Wellington Phoenix ;) , as examples.
There are half a million people within one hours drive of Wellington, my opinion is that the club haven't conducted a sufficiently adequate, prolonged marketing campaign to those people. The club do half arsed promo's which are sometimes quite good, but they don't appear to follow them up, or they play two games out of wellington, or they play absolutely s**t, so any momentum is lost.
We need an additional 2500- 3000 at each game through the turnstiles at Westpac Stadium to get our average up to 10000, we aren't that far off.
You have so much confirmation bias on this its not funny
My beliefs of ineffectual marketing are confirmed by the FACT that we have to have a traveling circus & we don't have the required number of members,
My beliefs of ineffectual marketing are confirmed by the FACT that we have NOT HAD A PROLONGED & EFFECTIVE MARKETING PLAN!!!!!!!!
Of course I have a bias to having games in Wellington, & yes I will always want games to be in wellington, & if WELNIX decide to take the club to Auckland that's their perogative to do so. I am voicing my opinion which opposes it because I support the WELLINGTON Phoenix, not the NZ Phoenix, the clue is in the name!
Whats your f**king solution, Mr Stevens?
